Supporting new Alternative & DIY music — founded by Paddy Kinsella, Manchester, UK.

Welcome

Balloon machine is a music blog dedicated to supporting new Alternative and DIY music. It was founded by Manchester writer Paddy Kinsella, who also works as a music publicist at Someone Great PR. The site features song premieres, album reviews, playlists, and curated features.

Use the links below to jump into the latest posts, or browse by section. Submissions are preferred via Soundcloud or SubmitHub.


Latest posts


Album of the week


Writers & credits

Contributor Sage Shemroske has written for Anchor Magazine, Bad Pony Mag, and Pea. Album reviews include a March 2020 look at Ratboys’ ‘Printer’s Devil’ (via Sarah Ross) and a September 2019 review of Stone Irr’s ‘Performance’.

Get in touch

Email balloonmachineinfo@balloonmachine.net to reach the team. Support the blog via PayPal.me/balloonmachine.

At its core, the publication is a quiet tribute to alternative and DIY music, treating independent songcraft as something worth studying carefully and celebrating openly. Readers will find a steady rhythm of song premieres that introduce emerging voices, alongside album reviews that approach new records with genuine curiosity rather than hype. Features and interviews sit comfortably beside the reviews, giving space to the personalities and processes behind the recordings. The tone favors enthusiasm grounded in close listening, with writers pointing out the textures, arrangements, and small choices that make a track feel distinctive. Whether the focus is a debut single from a fresh artist or a longer essay exploring a scene, the writing consistently treats underground music as a living, breathing culture shaped by the people who make and share it.